Guide to adult vertical: how to generate and monetize adult traffic
Adult traffic is a type of web traffic that involves the promotion of websites, products, or services that are intended for adults. This can include websites that contain explicit content, adult dating or hookup services, or other similar offerings.
While some advertisers may hesitate to work with adult websites due to the controversial nature of the content, it is important to note that the adult industry is a legitimate business that generates billions of dollars in revenue each year. Advertisers who are open-minded and willing to explore new marketing channels can tap into this vast market and potentially increase their profits.
Key points of adult advertising
When it comes to advertising on adult websites, there are a few key things to keep in mind. First and foremost, it is important to work with a reputable advertising network that specializes in adult traffic. These networks have the experience and expertise necessary to help advertisers navigate the unique challenges of advertising in the adult industry.
One such network that we would like to pay attention to is ClickAdilla. You will have access to a great variety of advertising tools so you may set up your affiliate marketing campaign in a fast and comfortable way. With ClickAdilla you also get access to 4.5 bln+ daily traffic, more than 240 GEOs, 13 ad formats, and professional tools such as DSP and marketplace with vast amounts of profitable flat deals.
Secondly, it is crucial to create ad content that is relevant and engaging to the audience. Adult website users are typically looking for content that is entertaining, visually appealing, and easy to consume. Advertisers who can create ads that meet these criteria are more likely to see success with their campaigns.
Finally, it is important to closely monitor the performance of the campaign and make adjustments as necessary. Adult traffic can be unpredictable, and it may take some trial and error to find the right strategy that works for a particular business.
Top Adult Ad Formats
When running an affiliate marketing campaign you may always find an unexpected working bundle of offer and ad format. However, there are some classic and proven ad formats that convert best for the adult vertical: banner ads, web push notifications, native ads, and tab direct links. Let us consider each of the formats in more detail.
Banner ads
Banner ads are a form of online advertising that typically appear at the top, bottom, or sides of a web page. They are often rectangular in shape and can be static or animated. Banner ads are often used to promote adult products or services.
To optimize your affiliate ad campaign with banner ads, you need to create visually appealing and attention-grabbing ads that will attract your target audience. This means using high-quality images and following several rules in your creatives:
● Size
To enhance the user experience and ensure faster loading speeds, it is important to create banners with a size lower than 800 kb. Regardless of your business niche or the products/services you promote, your banner must be able to load and fit on any device, whether it is a PC or a mobile phone. It is recommended to use the following formats for uploading your creatives: JPG, PNG, GIF, and HTML5.
● Animation
Animated advertisements are more eye-catching compared to static ones. However, it's essential to strike a balance and ensure that the message is still clear and easy to understand. Animation duration should not exceed 15 seconds, and if it's a looped animation, it should include a clear CALL TO ACTION in the final frame.
● Colors
Emotions play a vital role in creating ads. Each service or product is often linked to specific colors that evoke certain feelings. As these associations are largely cultural, it is crucial to have a clear understanding of your target audience to ensure your choice of colors resonates with them.
● Language
The impact and effectiveness of your campaign may vary depending on the language used in your ads. The importance of the topic and language can also vary depending on the GEOs you work with. Therefore, it is crucial to always pay attention to language usage as it is the main factor to consider.
It's also important to use the right ad placement and targeting to reach your desired audience effectively. This involves selecting the right websites and platforms to display your banner ads on, as well as using targeting options such as demographics, interests, and location to reach the right people.
Tracking and analyzing your banner ad performance is another key factor in optimizing your affiliate ad campaign. This allows you to see which ads are performing well and which ones need improvement, so you can adjust your strategy accordingly and maximize your ROI.
Web push notifications
Web push notifications are alerts that can be sent to users via desktop and mobile web. These notifications typically appear as messages that slide into the right corner of the desktop screen, or as notifications on a mobile device similar to those from an app. They are received whenever the user's browser is open, regardless of whether they are currently on the website.
Advantages:
● Broad, yet Personalized
In-page push ads may have a wider reach than web push notifications, but they are just as user-friendly as traditional push campaigns, with the added advantage of being more personalized.
● Increased User Base
In-page push ads are compatible with all desktop and mobile devices, including iOS, since they are essentially banner ads. This is particularly significant because iPhone users were excluded from the push advertising scene for some time.
● Immediate and Convenient
Once a bidding auction is won, an in-page push ad appears immediately to the user. In-page push ads are delivered to users' devices only when they engage with the publisher's website, unlike web push ads that are sent even when the user is not actively using them.
● Pay only for Actual Clicks
In-page push ads follow the CPC (Cost-Per-Click) pricing model, just like push ads. Advertisers are charged only for actual clicks, ensuring high-quality audience engagement. Since in-page push ads are displayed to all users who visit a publisher's website that matches the targeting of the in-page push campaign, not just subscribers, this is a fair way to ensure that you receive only genuine clicks.
Native ads
Native advertising is an ideal fit for promoting dating offers. We have a case study to demonstrate this point. One of our clients, who run dating and adult offers in Tier-1 regions, has graciously agreed to share their experience with us.
By utilizing various ad formats and GEOs, they were able to develop a profitable dating campaign specifically targeting Canada. This case study will provide insights into how to set up and optimize such a campaign.
Here is an extensive case study on how to monetize adult dating offers with native ads.
Tab Direct Links
The distinction between Direct Link and Smart Link can be unclear for many people. Smart Links are hyperlinks that are embedded within text and highlighted, leaving it up to users to click on them or not.
In contrast, Direct Links are placed on the navigation bar menu of a website and resemble a navigation bar element. It could be a word or two of your choice. When a user clicks on the "link," they are immediately redirected to your website.
You can choose to set CPM or CPC payment models for your Direct Link campaigns. Direct Links have gained popularity in the United States, European nations, and Japan. What makes this ad format intriguing is its novelty and uniqueness, leading to a low level of competition in the foreseeable future.
How much does adult traffic cost?
Compared to advertising on platforms like Facebook and Google, adult traffic is relatively cheap. At ads networks, the cost per click can usually be less than $1, although the exact price will depend on the ad format and targeting options that you choose. For example, the recommended CPC for banners may be as low as 0.002, while for Instream ads, it may be around 0.34.
Regarding the deals, in most cases, you will either see an auction system, which means that the highest bidder gets all the traffic, or a flat deal. A flat deal is a type of sale that involves purchasing the entire volume of traffic from a website for a specific period.
Targeted Adult Traffic
Efficient adult traffic ad campaigns require proper targeting. You will usually find advanced targeting options such as language, geographical location, browser, device type, operating system, IP addresses, and Wi-Fi, among others. By selecting locations such as country, state, region, and city, local businesses can ensure they do not waste money on irrelevant customers.
Additionally, you can use your own IP addresses to target users by identifying their connection location to the Internet. This feature is especially useful for targeting mobile carrier users. Proper targeting is crucial in reaching the adult traffic audience and maximizing your ROI. Contact your account manager for more information on our site's statistics and audience.
Conclusion
In conclusion, the adult traffic segment of the online advertising industry represents a significant opportunity for businesses to reach new audiences and potentially increase their profits. By working with reputable advertising networks, creating engaging ad content, and closely monitoring the campaign's performance, advertisers can tap into this market and achieve success.
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