Founded in May 2016 in Riga, Latvia, Joom is a cross-border e-commerce company covering the European and Russian marketplaces. With mobile shopping apps and web shopping site, about 95% of transactions are conducted on mobile platforms.

Joom can provide users with digital electronics, clothing, bags, shoes, beauty&makeup, health care, household products, outdoor sports and other products, really loved by consumers. In 2018, Joom became one of the fastest growing cross-border e-commerce platforms, with over 400 million App downloads and 30 million monthly active users in more than 100 countries and regions around the world.