How to Get Paid on Threads: A Complete Guide for Beginners

Threads is Meta's answer to Twitter/X, quickly emerging as a go-to platform for creators, influencers, and entrepreneurs looking to build an audience. As Meta's newest social app, Threads has already gained millions of users since its launch — but while many are using it to share ideas and connect with followers, very few know how to actually make money from it.

If you're wondering how to get paid on Threads — even if you're just starting out — this guide is for you. We'll break down the monetization rules, follower requirements, top earning strategies, and a step-by-step plan to help you turn your multiple Threads profiles into a source of income.

How to Earn Money from Threads

Earning money from Threads is possible through a combination of platform features and content strategy. Currently, Meta offers an invite-only Bonus Program that rewards eligible creators based on how many posts they publish and how much engagement those posts receive. This means that your ability to earn is tied to both how often you post and how well your content performs.

To become eligible for monetization on Threads, you'll need to meet a few basic requirements:

• Your Threads profile must be set to public
• Your connected Instagram account must be a professional account (either business or creator)
• You should be an active participant, posting regularly and engaging with your audience

Once invited, you'll see a notification in your Instagram Professional Dashboard. From there, you can set up your Bonus Program, track your earnings, and view payout timelines.

Bonus: If you tend to double or triple your revenues from Threads, scale the number of your Threads accounts and handle them with AdsPower multi-accounting browser, which will ease and secure your way to make money online.

How Many Followers Do You Need to Make Money on Threads?

As of 2025, there's no official follower threshold disclosed by Meta to qualify for Threads bonuses. However, based on creator insights and monetization trends:

• You'll likely need at least 1,000 followers on Threads to build meaningful engagement.
• Each monetized post should receive at least 2,500 views to qualify for bonuses.
• Engagement rate and consistency matter more than total follower count.

Even if you're below 1,000 followers, you can still monetize Threads using other creative strategies (explained below).

5 Effective Ways to Earn Money from Threads

1. Affiliate Marketing

Share affiliate links to products you love. Use Threads to post quick reviews, highlight benefits, and include your unique referral link in your bio or in image captions.

Pro Tip: Stick to one niche to build trust with your audience.

2. Sponsored Posts and Brand Deals

Once you gain a loyal audience, brands may approach you (or you can pitch them) for sponsored content. Threads is ideal for micro-influencers due to its conversational tone and growing reach.

Tip: Always disclose sponsored content to stay compliant with Meta's monetization rules.

3. Sell Your Own Products or Services

Whether you're a coach, freelancer, or small business owner, Threads can serve as a funnel to promote your offerings. Use the platform to share tips, answer FAQs, and showcase success stories.

4. Drive Traffic to Other Monetized Platforms

YouTubers, podcasters, and OnlyFans creators can use Threads to share behind-the-scenes content, teaser clips, or discussions that direct followers to their monetized platforms.

5. Engage and Upsell via Community Threads

Start interactive threads where your audience participates — polls, Q&As, or feedback sessions. Once engaged, you can direct them to your product, newsletter, or paid course.

How to Get Paid on Threads: Step-by-Step Action Plan

Monetizing your content on Threads is absolutely possible, but it takes a bit of planning, effort, and ongoing engagement. To qualify for earnings—whether through Meta's bonus program or other income strategies—you'll need to take a structured approach. Here's a breakdown of the essential steps to help you get started:

1. Make your profile public
Before anything else, ensure that your Threads account is set to public. A private account limits your visibility and makes it impossible to attract new followers or qualify for monetization programs. Public profiles allow your content to be seen and shared widely—an essential factor in growing reach and earning potential.

2. Switch to a professional Instagram account
Since Threads is tightly connected to Instagram, monetization is handled through your Instagram Professional Dashboard. It is a must to convert your account to a business or creator profile. This unlocks tools like post analytics, earnings tracking, and access to bonus features when eligible.

3. Post consistently with quality content
Consistency is a key success factor. Meta rewards active creators who post frequently and deliver valuable, engaging content. Aim to publish at least 10 high-quality Threads posts to start building traction. Focus on originality, clarity, and relevance to your niche.

4. Engage with your audience
Don't just post and disappear. Take time to reply to comments, ask questions, and build conversations around your content. The Threads algorithm values interaction, and the more you engage, the more visibility your posts will receive—helping you hit bonus targets faster.

5. Look out for Bonus Program invitations
If Meta determines that you're eligible, you'll receive an invitation to join the Bonus Program through your Instagram dashboard. These invites may have expiration dates, so it's important to check regularly and act quickly when one appears.

6. Meet the performance criteria
To qualify for payouts under the bonus program, each eligible post must receive at least 2,500 views. Use Instagram and Threads analytics to monitor your post performance and adjust your content strategy as needed.

Building income on Threads takes consistency, creativity, and a community-first mindset—but with the right steps, it's within reach.

Tip: Increasing Your Revenue on Threads with AdsPower

If you're managing multiple Threads accounts or trying to scale your content strategy, using AdsPower can make a big difference. AdsPower is an antidetect browser that helps users:

• Manage several accounts with setting separate digital fingerprints

• Automate posting schedules across profiles by creating RPA processes.

• Use proxy settings for safe scaling in different regions. Custom or select the related proxy from the saved list to keep your account running safely and stably in that region.

• Maintain account safety while boosting the engagement of your accounts. Set up the process with dragging the operations to the right area and input the threads links/elements, waiting time, etc.

For creators serious about growth, AdsPower helps streamline your efforts and unlocks the ability to run Threads as a professional content business.

Final Thoughts

Threads is still in its early stages, which makes it a valuable space for creators willing to experiment and grow. At this point, there's room to try new content formats, explore your tone of voice, and genuinely connect with early adopters. The platform isn't yet saturated, which means that even creators with smaller audiences can gain visibility and establish a strong foundation. For those who value authentic interaction and community building, Threads provides a conversational space where engagement feels more personal and less transactional.

If you're just getting started, don't worry about being perfect. Focus on showing up consistently, listening to your audience, and sharing value. Whether you're a content creator, small business owner, or freelancer, Threads can become a hub for deeper audience relationships—and eventually, revenue. Monetization opportunities will continue to grow as the platform evolves, but by establishing yourself now, you'll be better positioned when broader features roll out. Start building your community today; the rewards will come with time, consistency, and creativity.